People often ask me what the next big trend in wine will be. Honestly, how should I know? The fun part about trends is how they appear out of nowhere before suddenly being everywhere. Whether they stick around is another matter entirely.
Take last year, for example. At an Aldi tasting, I spotted a bottle with a fish-scale pattern and fluted design. I’m usually skeptical about fancy bottles—especially heavier ones that are worse for the environment. Why not spend that money on better wine instead? But the label caught my eye: “Rosorange,” a blend of rosé and orange wine, which Aldi claimed was a supermarket first. The bottle did its job—I was curious enough to pour myself a glass.
Before long, I started seeing rosorange everywhere. Wine experts far more knowledgeable than me were suddenly reviewing it left and right. Lucy Hitchcock, whose TikTok reviews often sell out supermarket wines, posted about Aldi’s version—her video has nearly 300,000 views.
It’s easy to see the appeal—the concept is interesting, and the bottle is striking. Waitrose has since launched its own rosorange, and other supermarkets will likely follow. But why now? Are brands trying to lure orange wine fans to rosé, or rosé drinkers to skin-contact wines?
The winemaking process isn’t all that different—both involve extended skin contact, just with different grapes. But the styles are worlds apart. Supermarket rosé drinkers usually want something crisp, reliable, and crowd-pleasing, while orange wine fans often seek something more adventurous—natural, funky, and off the beaten path.
So is rosorange trying to bridge these two worlds? I doubt fans of natural wine will suddenly embrace mass-market rosé, so maybe it’s about introducing orange wine to a wider audience (though part of its charm has always been its niche appeal). Aldi’s rosorange is now in its second year, but only time will tell if this trend has staying power.
### Four rosorange wines to try:
– Chassaux et Fils Rosorange (£9.99, Aldi, 13%) – A dry, easy-drinking aperitif with summer berries and peach.
– Côté Mas Rosorange (£10, Waitrose, 12.5%) – Fresh and crisp, with citrus and quince notes.
– Passione Natura Sassi Rosato (£19, Passione Vino, 13%) – A richer, biodynamic rosé with great structure.
– Araceli Skin Contact Pinot Grigio (£27, Renegade Urban Winery, 13%) – A sunset-pink orange wine unlike any Pinot Grigio you’ve tried.
