Since the pandemic, anti-science conspiracy theories have spread widely on social media. Dermatologists are particularly concerned about the growing movement against sunscreen—the most effective, scientifically proven protection (aside from covering up or staying indoors) against skin cancers like melanoma.
Conspiracy theorists falsely claim that sunscreen causes cancer rather than preventing it. While there’s no solid evidence to support this—and plenty of clinical data proving the opposite—young people are especially vulnerable to such misinformation.
A recent survey by teen beauty brand Indu found that 60% of teenage girls report getting sunburned on their face, yet only 27% wear sunscreen daily. Teenage boys (including my own) are even less likely to use SPF. While we can’t stop the spread of online misinformation—and social media platforms like TikTok should take responsibility—we can encourage kids to make sunscreen part of their daily routine.
A lightweight, non-greasy, high-protection SPF that absorbs quickly and works well under makeup can help. Indu’s Everyday Hero SPF50 (£25) fits the bill—a smooth, hydrating synthetic sunscreen in a practical, gender-neutral tube.
Bubble Skincare targets teens and tweens, but I also like their Solar Mate Daily Mineral Sunscreen SPF30 (£19). It’s a zinc-based physical sunscreen (my preference over titanium) that applies nearly clear with a matte, non-chalky finish—ideal for teens wrongly convinced mineral SPF is superior. A new tinted version (£19) can double as light, school-appropriate makeup.
The high cost of sunscreen is a growing concern. Expensive, VAT-included SPF products disproportionately affect lower-income households, potentially harming public health. I respect dermatologist-founded brand Altruist for making UV protection more accessible. Their Oily Skin Cream SPF50 (£9.50) is excellent for teens, blending mineral and synthetic ingredients with a dry-touch finish that layers well under makeup. At under £10, it’s an affordable way to add this essential health product to a child’s routine.
