'It was incredibly explicit': Cara Hunter on the deepfake video that almost destroyed her political career

'It was incredibly explicit': Cara Hunter on the deepfake video that almost destroyed her political career

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Paragraphs and unordered lists within the article body of these containers have a maximum width of 620px. Additionally, a specific style is applied to blockquote elements with the class “quoted” inside the article body’s prose section.When Cara Hunter, the Irish politician, looks back on the moment she discovered she had been deepfaked, she describes it as “like watching a horror movie.” The scene was her grandmother’s rural home in west Tyrone on her 90th birthday in April 2022. “Everyone was there,” she says. “I was sitting with all my closest family and family friends when I got a notification through Facebook Messenger.” It was from a stranger. “Is that you in the video… the one going around on WhatsApp?” he asked.

Hunter made videos often, especially then—less than three weeks before the Northern Ireland assembly elections. She was defending her East Londonderry seat, campaigning, canvassing, and debating. Yet, as a woman, this mA message from a man she didn’t know put her on alert. “I replied that I wasn’t sure which video he was talking about,” Hunter says. “So he asked if I wanted to see it. Then he sent it over.”

“It was extremely pornographic,” she says. “I won’t go into detail, but I want you to understand what I had to process. Even as I’m sitting here talking about it now, I suddenly feel roasting hot. It’s a clip of a blue-walled bedroom with American plugs. There’s this woman—a woman who seemed to have my face—doing a handstand and having mutual oral sex with a man. And I’m looking at this, sitting surrounded by family, in the middle of a very heated election campaign.”

At the same time, Hunter’s phone was blowing up with message after message from strangers who had seen the video. “All of them were just really vitriolic,” she says. “Those messages were from people who hate women.”

It’s hard to fathom how unknown and niche deepfake pornography still was when this happened only three years ago. “The only ‘altered images’ I really knew about at that time were Snapchat filters,” says Hunter. “My initial reaction was: ‘Is this a woman who looks similar to me?’ Then a friend asked if this could be one of those things where they put your face onto someone else’s body. We were Googling it, trying to see what it was called.”

Since then, this technology has come a frighteningly long way. “Now I have girls calling me, telling me this has happened to them and ruined their lives. Just recently, one young woman told me it had happened to her and 14 others, all when they were under 18,” she says. “Teachers tell me that they’ve seen a spike in nudification apps in schools. The affordability and accessibility have increased tenfold.”

In England and Wales, legislation is finally grappling with the issue—the Online Safety Act and the Data (Use and Access) Act 2025 have made the sharing, creation, and requesting of deepfake intimate image abuse illegal. In Northern Ireland, too, there are plans to criminalize it; the consultation process closed in October.

Yet the public has been slow to grasp its harms. New police research released last week suggests one in four people still think there is nothing wrong with creating and sharing sexual deepfakes or feel neutral about it. “I was shocked by that,” says Hunter. “This is a world where falsified, highly sexualized images can ruin your life, your relationships, your reputation, and your career, and there are people who think: ‘It’s a bit of fun, it’s a bit of craic.'” She takes a long sigh. “I was shocked—but at the same time, not surprised. The normalization of violence against women and girls cannot be overstated.”

“I’d like to think I have a right for my life not to be ruined,” she adds.

For Hunter, who has just turned 30, the weeks after the video’s release were “horrific.” “I didn’t know what to do. Should I do a press release? Should I put a Facebook status out? You’re a young woman, 27 years old, and it was so hard to be taken seriously politically anyway.” Her party, the Social Democratic and Labour Party (SDLP), advised her to ignore it. “Even recalling it now, I can’t believe this happened, but they said: ‘We’re two and a half weeks from an election. If you do a press release, your name will be right up there with words like ‘pornography’—and people will see you through a sexual lens and also go looking for it.’ They said: ‘If 10,000 people know about that video now, 100,000 will know after you’ve drawn attention to it.’ Those numbers are burnt into my brain.”She went to the police, who apologetically told her that no crime had been committed and that they lacked the technology or expertise to investigate. It was Hunter herself who eventually found the original video, which still showed the real woman’s face, by using screenshots in reverse image searches. When she tried to find out who had shared the deepfake on WhatsApp, she discovered it was an encrypted platform that protected its users’ privacy. “I’d like to think I have a right for my life not to be ruined,” she says. “You’re one person up against the massive system of tech and coding.”

Many memories from that time remain deeply humiliating. Her uncle once hammered on her door after a friend showed him the video. She had to invite him in, sit him down, and explain it wasn’t real. Later, she had to explain everything all over again to her father.

“Everywhere I went, people I used to talk to would cross the street to avoid me,” she says. “I live in a beautiful coastal town that I’m lucky to represent. A mile from my house is a bar, and a couple of days after this happened, there was a birthday party for a staff member. I thought, ‘I can’t let this consume me. I’m going to go there and have a drink.’ On the way, a man approached me and asked me for oral sex. I kept going, but when I walked into the bar, there was complete silence. I realized it was a mistake.”

Despite Hunter’s fear that staying silent would make people think the video was real, she followed her party’s advice and tried to campaign as usual. “I remember saying to my boyfriend, who is now my husband, ‘I don’t care if I’m elected or not. I just want this to be over.'” In the end, Hunter won by just 14 votes, making her seat the most marginal in Northern Ireland.

Afterwards, she did speak publicly about her experience and has become a leading voice campaigning for laws against deepfake intimate image abuse. It’s striking that she remains one of the very few to do so. Although many public figures, including MPs, likely have their own experiences with this, almost none speak out. Alexandria Ocasio-Cortez, the U.S. congresswoman, is a rare exception in politics. Hunter understands why others stay quiet. “Few women in public life are strangers to being objectified, and when a deepfake happens, you really don’t want to draw more attention to it,” she says.

But Hunter explains that she already felt so much shame and embarrassment. “I couldn’t let all this cortisol shooting through my veins be for nothing. It felt like an ethical duty. This had happened to me, and I was in a position to help shape policies. I had a voice and a platform, so I had to go 100%.”

This certainly wasn’t the issue she had planned to become known for. Though she grew up in Northern Ireland, she spent a year in Boston when she was 10 after her mother, a nursing professor, moved there for work. Then, at 16, her family won the green card lottery and relocated to California for several years. “I could never have done my job without that time,” she says. “When I went there, I was shy. In America, you have to write and deliver speeches and persuasive presentations in class. It really helped build my sense of self.”

Her first career plan was journalism, but after her oldest and closest friend died by suicide, she began researching mental health and suicides among the ceasefire generation for her final university paper. “I was interviewing politicians, and one of them said, ‘If you’re this passionate about it, you should be in local government.'” At 24, she was invited by the SDLP to run in the local council elections. She became the youngest woman deputy mayor of Derry City and Strabane. Two years later…Later, after the death of politician John Dallat, she was co-opted to the Northern Ireland Assembly, where she also served as mental health spokesperson. On the morning Hunter took her seat, she learned she had a brain tumor. “I was getting ready to go to Stormont when my GP called,” she says. “It’s a pituitary tumor—I’m blessed, it’s not malignant and isn’t large enough to need radiotherapy, thank God. But it can impact fertility and sight, so people should know about this condition.” Her initial symptoms were sore breasts and a missed menstrual cycle, which eventually led to a blood test measuring prolactin levels—the hormone produced in excess by pituitary tumors. Treatment involves daily medication, and Hunter was also advised to avoid stress. “Your prolactin levels can spike when you’re under stress,” she says, then laughs. The following year, she was deepfaked.

She fears experiences like hers will deter young women from entering politics. “I have very capable young girls on work experience in my office, and I don’t want them to think this is just part of the political experience,” she says. “Any time I ask a woman to consider standing, I have to ask three or four times. With men, nine out of ten times, they’ll say yes straight away.”

There’s little doubt the deepfake of Hunter directly affected the democratic process. How could it not have cost her votes? Women have been the first victims of this technology—a 2023 study found that 98% of online deepfakes are pornographic and 99% of the targets are women. However, in what Hunter calls “the AI Olympics,” the potential for future harm goes far beyond this. Examples include the deepfake of Joe Biden’s voice urging voters not to vote in the New Hampshire primary, or the video of Volodymyr Zelenskyy telling his troops to surrender. While the UK government has begun tackling deepfake pornography, Danish authorities are attempting to go further by changing copyright law. The proposed changes guarantee everyone’s right to their own body, facial features, and voice—though the law would allow for satire and parody. “If we could bring that in here, I’d say ‘Hallelujah!’” says Hunter. “What I’d really like to see is a mandatory marking on every AI video so everyone understands what they’re seeing.”

Beyond politics, Hunter still thinks about that video clip—that blue-walled bedroom, that upside-down woman—almost every day. “Even now, I’m thinking: ‘Should I offer £500 to anyone with information on who did this?’” she says. “I need to understand. Is it personal? Do they hate me, or do they hate women and not like to see a woman in power? Is it sectarian because I’m a Catholic nationalist woman? Or do people see me up there and think, ‘I’ll take her down a few pegs’?”

She isn’t sure about her future in politics. At the moment, she’s still on a high from her wedding in September. “I get my wedding album back in December, and I’m counting down the days.” Her husband, Peter Eastwood, isn’t in politics himself, but he is the brother of Colum Eastwood, the former SDLP leader. “I always say at least politics found me my husband,” she says.

“We have an election in May 2027, and to be honest, there is anxiety,” she says. “I’m in the most marginal seat in the north, and in the last election, I was a porn star—so what the hell is coming next?” Her parenthood—Her family wants her to step down, especially because of her pituitary tumor. “They’ve told me repeatedly that nothing is more important than my health,” she says. “They tell me the amount of abuse I face is unimaginable, that I’m running on stress hormones, and that the situation isn’t safe or stable.”

“But I love my job,” she continues. “I love being able to wake up, hear about a problem on Monday morning, and bring it to the minister by Monday afternoon. Having that kind of access on issues I truly care about is such a gift.” There’s a pause, followed by another long sigh. “But there’s always a worry in the back of my mind. I just don’t know—that’s the honest answer.”

Frequently Asked Questions
Of course Here is a list of FAQs about the topic framed around the hypothetical scenario of Cara Hunter and a deepfake political scandal

FAQs Deepfakes Political Careers

Beginner Definition Questions

1 What exactly is a deepfake
A deepfake is a video audio or image that has been convincingly altered using artificial intelligence to make it look or sound like someone is doing or saying something they never did

2 What happened to Cara Hunter
A hyperrealistic deepfake video was released falsely depicting her in a compromising situation The video spread rapidly online and nearly caused her to resign from her political position before it was proven to be fake

3 How can a video be incredibly explicit but still fake
Modern AI can seamlessly superimpose a persons face onto another persons body in a video or generate entirely synthetic content The actions in the video may be real but the identity of the person is digitally forged

4 Why would someone make a deepfake of a politician
The goals are usually to discredit blackmail or humiliate By creating a scandal attackers aim to destroy public trust influence elections or force a resignation

Technical Advanced Questions

5 How are these deepfakes made
They are created using a type of AI called generative adversarial networks One AI system generates the fake while another tries to detect flaws they compete until the fake is highly refined

6 How was Cara Hunters deepfake eventually exposed
Digital forensic experts likely found inconsistencies a human eye would missunnatural blinking patterns strange lighting on the face audio glitches or digital artifacts around the edges of the face and hair

7 Arent there laws against this
Laws are struggling to keep up In many places creating and distributing a malicious deepfake may fall under harassment defamation or election interference laws but specific deepfake legislation is still being developed in many countries

8 Whats the difference between a cheap fake and a deepfake
A cheap fake uses simpler editing tools to mislead A deepfake uses powerful AI to create a much more convincing and hardertodetect forg