Sabon fim din This Is How the World Ends wani aiki ne mai inganci. Yana ba da labarin 'yan'uwa biyu da suka sami juna a wani biki da aka yi a karshen rayuwar dan adam—wato On the Beach da aka saita a Burning Man. Amma abin da ya fi fice shi ne yadda ake fitar da shi: shi ne fim na farko cikin shekaru 20 da ya tafi kai tsaye zuwa VHS.
A farkon shekarun 2000, kusan kashi 90% na gidajen Burtaniya suna da VCR—kwanaki na karshe na kyautar wannan tsari kafin DVD, Blu-ray, da streaming su mamaye. A shekarar 2016, Funai Electric, wanda shine masana'antar VCR ta karshe a duniya, ta dakatar da samarwa. Don haka fitar da fim kai tsaye zuwa bidiyo yana nufin sanya shi da wuya ga mutane su kalla.
A cewar darektan fim din, Robert dos Santos, wannan shi ne manufar. "Ina son ra'ayin cewa kana bukatar ka zama memba na kungiyar don kallon wannan," in ji shi ta hanyar kiran bidiyo daga Cannes. "Yana ga mutane masu wani dandano na musamman. Akwai rukuni na mutane da suka fahimci abin da muke yi."
Da farko lauya ne, mai shirya fina-finai na Afirka ta Kudu ya koma fina-finai bayan an rike shi da bindiga sau da yawa a cikin 'yan watanni. "Na gane cewa zan mutu wata rana, kuma idan zan mutu, to in yi wani abu da nake jin dadi sosai."
Akwai alamun wannan a cikin fim din kanta. Lokacin da na fara jin labarin fitar da VHS, na ɗauka cewa This Is How the World Ends zai zama fim na nau'in da aka yi da gangan wanda ya yi wasa da iyakokin tsarin. Maimakon haka, fim ne na zamani mai kyau wanda ya tattauna manyan batutuwa. Ba kwa bukatar likitan tunani don danganta abubuwan da dos Santos ya fuskanta a rayuwa da son rai na karshen duniya. Amma kuma ya kamata a lura cewa a wannan fim, AI ne ya kawo karshen duniya.
Barazanar kirkirar kai tsaye ce ta tura dos Santos zuwa wannan fitarwa ta ban mamaki. "Fim ne da mutane suka yi don mutane," in ji shi. "Ina son mutane su ji wani abu mara kyau, domin VHS ba tsari ne cikakke ba. Amma akwai kuma tsari na zahiri a ciki. Dole ne ka yi odar kaset, kuma ga wasu mutane, a zahiri su fita su sayi VCR.
"Ina neman abubuwa da yawa daga mutane, amma wannan shine abin da ake nufi da zama dan adam. Wannan shine abin da ake nufi da wanzuwa a wannan rayuwa—don a zahiri shiga cikin rayuwa, ba barin abubuwa su faru kawai ba. Yana game da fita can da jin matsaloli da tsage-tsage na rayuwa."
Idan ba ka riga ka yi hasashe ba, dos Santos ba mai son AI ba ne. "Wani ya taɓa cewa idan mahaifiyarka za ta iya yin shi, ba shi da daraja," in ji shi. "Idan kowa zai iya yin wani abu, to babu wanda zai iya. Ba za ka kalli gasar cin kofin duniya ta FIFA da AI ta kirkira ba. Idan wani shirin talabijin na gaskiya ya ce, 'Oh, mun kirkiro wannan kawai,' ba za ka kalle shi ba. Domin abin da ke jawo mu shi ne ra'ayin cewa mutane na gaskiya suna hulda, suna mu'amala da juna, kuma suna shiga cikin tsari."
Ko da yake dos Santos ya sanya abubuwa da wuya a kansa ta hanyar bin wannan hanya—dole ne ya nemo kaset din VHS da kansa kuma ya koyi yadda ake sanya fim a kansu—akwai kasuwa a gare shi. Subreddit r/VHS yana da masu amfani 73,000, cike da mutane da ke nuna manyan abubuwan da suka samu a shagunan sayar da tsofaffin kaya. Wani kamfani mai suna Witter Entertainment yana fitar da bugu na VHS na musamman na fina-finai kamar Terrifier da Mandy. A shekarar 2024, Alien: Romulus ya fitar da kwafin VHS mai iyaka, wanda aka sake tsara shi da kyau zuwa 4:3.
Mutane suna son wannan tsari mara kyau da rashin cikakke saboda dalilai biyu. Na farko, akwai son zuciya ga VHS. Ba da dadewa ba, hirara da dos Santos ta koma tunawa da yadda yake da muhimmanci a ziyarci shagon bidiyo, da kuma yadda wani lokacin za ka so fim din da ba ka taba jin labarinsa ba. Ba ka taba tsammanin hayar fim ba, kuma za ka kalli hayar ka akai-akai don samun darajar kudinka. Amma yanzu da ma'ajiyar fina-finai ta duniya ke karkashin ikon 'yan sabis na streaming na biliyoyin daloli—wadanda za su iya cire taken daga menu a kan so da kuma binne su har abada—mallakar kwafin zahiri na wani abu da kake so yana da muhimmanci sosai.
"Kai, watakila bai kamata mu sanya komai a dijital ba," in ji dos Santos. "Ni babban mai son vinyl ne. Ina son cewa idan na saka Led Zeppelin IV, dole ne in saurari dukan kundin. Dole ne in sadaukar da kai don jin 'Stairway to Heaven' ba tare da tsallake shi ba. Kana samun niyyar mawakan. Na san VHS yana da masu sauraro na musamman, amma idan za mu iya dawo da mutane zuwa kokarin hannu na shiga cikin fasaha, wannan wani abu ne da zan so in yi."
Dole ne in yarda, ban kalli This Is How the World Ends a VHS ba. Tsakanin ranar karshe ta aikina da gaskiyar cewa talabijina ba zai san abin da zai yi da VCR ba ko da na yi masa barazana, dole ne in mika wuya in nemi mai duba a kan layi. Abubuwa biyu game da hakan: na farko, mai duba ya zo da kalmar sirri "stuartpleasebuyavcr," wanda na yaba sosai. Na biyu, fim din kansa yana da ban mamaki a kallo. Hotunan hamada suna cike da kyawawan bayanai na HD, kamar ruwan hoda a cikin gajimare da yanayin yashi.
Amma duk wanda ya zabi kallon fim din a sigar da aka yi niyya—a kan tsohon bidiyo mara kyau a cikin sigar talabijin mai murabba'i—zai iya rasa yawancin wadannan bayanai. Shin hakan ya dan bata rai?
This Is How the World Ends, wanda za a fitar a VHS kafin ya shiga masu streaming ko sinima. Hoto: And Films
"Za a rasa wasu hotuna da kuma yanke hoto, kuma a fili ina son hotunan da muka dauka, don haka wani sulhu ne," in ji shi. "Amma ina tsammanin wannan ya koma ga abin da nake fada. Sulhu wani bangare ne na rayuwa. Wasu masu shirya fina-finai za su juya hancinsu ga VHS. Amma wannan shine farashin da kake biya don zama dan adam da kuma cin karo da iyakokin duniya—kuma a wannan yanayin, iyakokin allo."
A karshe, This Is How the World Ends zai wuce iyakokin da ya sanya wa kansa. "Muna yin akasin abin da ya saba faruwa," in ji dos Santos da murmushi. "Da farko, za ka kai fim a sinima, sannan a karshe, a karshen, za ka sami VHS. Kuma muna cewa: a'a. Idan kana son kallon wannan, sami VCR mu tafi. Sannan bayan haka, za mu je Blu-ray da DVD, sannan bayan haka, za mu je sinima da streaming. Amma fifiko na farko shine VHS."
Dabarar tana da alama tana aiki. Kafin a fitar da fim din, dos Santos da tawagarsa sun yi odar karin kaset din VHS don biyan bukata. Kuma yana fatan wannan shine farkon.
"Na riga na sami mutane sun aiko mini da bidiyo—kamar, sun tuntube ni a Instagram su ce, 'Kai, na sayi VCR na don in kalle shi,' kuma ina cewa, 'Kai mahaukaci ne.' Wannan hauka ne. Wannan ba zai taba zama na kowa ba, kuma ina matukar farin ciki da hakan. Yana da kyau a sami wani yanki na musamman, kuma ga wadanda suke mahaukata da kishi, yana kama da cewa, 'Kai, akwai wasu kamar mu. Mu mahaukata ne kuma masu kishi, kamar ku.'"
This Is How the World Ends za a fitar a ranar 7 ga Yuni, wanda kuma shine Ranar VCR ta Duniya.
Tambayoyi da Aka Yi Yawa
Ga jerin tambayoyin da aka yi yawa bisa bayanin Ina neman abubuwa da yawa daga mutane amma wannan wani bangare ne na zama dan adam Shi ya sa wani mutum ya kirkiro fim na farko kai tsaye zuwa bidiyo cikin shekaru 20
An rubuta tambayoyin da aka yi yawa cikin yanayin tattaunawa na halitta
Tambayoyi na Matakin Farko
Tambaya: Menene neman abubuwa da yawa daga mutane ke nufi a wannan mahallin
Amsa: Yana nufin mai shirya fim yana neman kokari mai yawa, hakuri, ko amana daga 'yan wasansa da ma'aikatansa Yana neman su yi aiki tuƙuru a kan wani aiki wanda zai iya zama na ban mamaki ko mai hadari
Tambaya: Menene fim kai tsaye zuwa bidiyo
Amsa: Fim ne da ke tafiya kai tsaye zuwa DVD, Blu-ray, ko streaming—ba tare da taba nunawa a gidan sinima ba Ya kasance na kowa ga fina-finai masu karancin kudi ko na musamman
Tambaya: Me ya sa wannan shine fim na farko kai tsaye zuwa bidiyo cikin shekaru 20
Amsa: Domin kusan babu wanda ke yin fina-finai haka kuma Masana'antar ta canza—yanzu fina-finai suna zuwa sabis na streaming ko sinima da farko Wannan mutumin yana yin ta hanyar tsohuwar makaranta
Tambaya: Shin wannan fim na gaskiya ne
Amsa: E, aiki ne na gaskiya Mai shirya fim yana kauce wa sinima da manyan kamfanonin streaming da gangan don fitar da shi kai tsaye zuwa kayan zahiri
Tambaya: Me ya sa wani zai yi fim kai tsaye zuwa bidiyo a yau
Amsa: Yana son 'yancin kirkirar kai da kuma kauce wa matsin lamba na lambobin akwatin kudi ko algorithms na streaming Yana neman mutane su amince da hangen nesansa ba tare da tallafin masana'antar da aka saba ba
Tambayoyi na Matakin Tsaka-tsaki
Tambaya: Yaya wannan ya bambanta da fitarwa kai tsaye zuwa streaming
Amsa: Fitarwa kai tsaye zuwa bidiyo yawanci faifai ne na zahiri yayin da streaming dijital ne Wannan mai shirya fim yana kauce wa dandamalin streaming musamman don kiyaye cikakken iko da kudaden shiga
Tambaya: Menene wannan wani bangare ne na zama dan adam ke nufi a nan
Amsa: Yana cewa neman taimako, amana, ko sadaukarwa abu ne na al'ada a cikin dangantakar dan adam Ba ya neman afuwa don neman abubuwa da yawa—wani bangare ne na kirkirar wani abu mai ma'ana tare da wasu
Tambaya: Shin wannan dabara ce ko zabi na fasaha mai muhimmanci
