Kafin a nuna sabon shirinsu na bidiyo, membobin Katseye sun bayyana a cikin saƙon bidiyo don gode wa magoya bayansu. Magoya bayansu, waɗanda aka fi sani da Eyekons, sun kasance mahimmanci ga haɓakarsu zuwa shahara, don haka ya dace cewa Katseye: Wild Hearts, wanda aka nuna a sinimomi a duniya a wannan watan, ya ɗauki lokaci don girmama su. Wataƙila fiye da sauran manyan ƙungiyoyin kiɗa na yau, nasarar Katseye ta dogara sosai kan haɗin gwiwarsu da magoya bayan da suka sadaukar waɗanda ke tabbatar da cewa sha'awar Katseye ta kai kusan kowane lungu na duniya.
Membobin Katseye na ƙasashe daban-daban – Daniela, Lara, Manon, Megan, Sophia, da Yoonchae – an zaɓe su ta hanyar haɗin kuri'un magoya baya da makin alkalai a gasar YouTube na 2023 mai suna The Debut: Dream Academy. Wannan aikin haɗin gwiwa tsakanin kamfanin Amurka Geffen Records da kamfanin Koriya ta Kudu Hybe ya kasance don ƙirƙirar ƙungiyar 'yan mata ta duniya, inda masu fafatawa suka sha wahala a horo mai tsanani don gwada iyawarsu ta waƙa da rawa. A shekara mai zuwa, shirin Netflix mai suna Pop Star Academy: Katseye – wanda ya rufe farkon kwanakin ƙungiyar, gami da abubuwan da ke faruwa a bayan fage – ya tura su zuwa wani matakin shahara gaba ɗaya.
"Muna cikin matsanancin lokaci": Chappell Roan, Shirley Manson, da Eli suna magana game da wasan Olivia Rodrigo na mata. Karanta ƙari
Katseye ta haɗa fifikon pop na Yamma kan mutumtaka tare da horo mai tsanani da raye-rayen da suka shahara a tsarin K-pop. Ko da yake suna kiran kansu "ƙungiyar 'yan mata ta duniya," yawancin rinjayensu na iya komawa ga tushen K-pop. "Katseye ta fara da wannan ainihin horon K-pop da ƙa'idodi masu girma, wanda ke nufin suna aiki da ƙarfi tun daga rana ta farko," in ji marubucin K-pop Jeff Benjamin. "A cikin kiɗan pop, sau da yawa akwai lokacin lada lokacin da mai fasaha ya sami goyon bayan babban kamfani don waƙa, bidiyo, ko aiki, amma K-pop yana tabbatar da cewa komai yana da tallafi tun daga farko."
A matsayin kamfani na dala biliyan 5 da ke da ofisoshi a Seoul, LA, Mexico City, Tokyo, Miami, da Mumbai, albarkatun Hybe sun taimaka wa ƙungiyar ta yi nasara, amma Katseye ba ta bin duk ƙa'idodin K-pop na yau da kullun ba. "Babu shakka cewa ana yanke shawarwari da yawa daga sama a gare su," in ji Benjamin. "Amma Katseye ta bambanta ta hanyar magana a fili game da shawarar da ba su yarda da su ba – membobin suna ganin ba sa son Pop Star Academy da tsarin gasar da ya ƙirƙira su – da kuma magance batutuwan da yawancin masu fasahar K-pop ke gujewa, kamar rayuwarsu ta sirri da yanayin jima'i."
A cikin 2026, Katseye tana jin daɗin shaharar da ke da wuya a yi watsi da ita, gami da rangadin da aka sayar da duk tikiti, kusan masu sauraro miliyan 40 na Spotify a kowane wata, da kuma zaɓi biyu na Grammy. Katseye: Wild Hearts, wanda ya haɗa da hotunan bayan fage, tambayoyi, da bidiyon da magoya baya suka aiko, ya kawo kusan dala miliyan 4 a ƙarshen buɗewarsa. Ƙungiyar kuma ta sami manyan yarjejeniyoyin talla: sun yi aiki tare da State Farm, Pandora, Target, da babban kantin sayar da abinci na LA Erewhon, inda suke da nasu smoothie na $22. Kamfen ɗinsu na Gap Better in Denim ya haifar da yanayin TikTok mai yaɗuwa sosai kuma ya haɓaka haɓakar kuɗin shiga na alamar.
Magoya baya a shekarun 20s, matasa, har ma da ƙanana suna son abin da Katseye ke bayarwa, kuma hakan ya wuce kayan sayarwa kawai, saboda haɗin pop na Yamma da sha'awar K-pop, wasan kwaikwayo mai ƙarfi, da wakilcin al'adu da LGBTQ+ mai haɗa kai. (Membobi biyu sun bayyana kansu a matsayin 'yan luwaɗi.) Akwai kuma amfani da fasahar dijital cikin wayo: Katseye tana tsalle da sauri kan memes masu yaɗuwa don tallata ayyukansu da saduwa da magoya baya. Suna yin nuni ga nostalgia na Disney Channel na Gen Z, suna haɗin gwiwa tare da sauran taurari masu amfani da intanet kamar Troye Sivan, kuma suna sa magoya baya su shiga cikin raye-rayen TikTok masu shahara.
"Katseye ta fito a cikin duniyar da kafofin sada zumunta ba kawai kayan aikin talla ba ne, amma wani ɓangare na yadda ake ƙirƙira da raba al'adun pop," in ji Dr Lucy Bennett, babbar malami a Popular Music and Fandom a Jami'ar Cardiff. "Magoya baya za su iya ɗaukar waƙa, wasan kwaikwayo, ko mu'amala su sake tsara shi don kafofin sada zumuntarsu, suna taimakawa wajen haɓaka ƙungiyar ƙari. A takaice, Eyekons sun fi kowace ƙungiyar talla kyau. Wannan yana da mahimmanci musamman ga sabuwar ƙungiya saboda magoya baya na iya taimakawa wajen ƙirƙirar jin cewa wani abu yana faruwa a kusa da su, kamar ƙarfi da dacewa da al'adu."
Lokacin da akwai shida: Katseye a kyautar Grammy na 2026. Hoton: Mario Anzuoni/Reuters
Babban rukunin magoya bayan Katseye na Gen Z da Alpha ba na bazata ba ne. Salon raye-rayensu masu sauƙin koyi, haɗin gwiwa tare da kamfanonin kayan wasa kamar Monster High da Gui Gui slime, da waƙoƙin "brain rot" an yi su ne don matasa masu sauraro. "Boba tea (gnarly) / Tesla (gnarly) / Fried chicken (gnarly)," suna rera a kan Gnarly, yayin da sabuwar waƙarsu ta haɗa da layukan kamar: "Carry my matcha / Mount Valley water / I like my mochi drenched in chocolata."
Nasarar ƙungiyar cikin sauri ba ta zo ba tare da rikici ba. Katseye ta ce sun fuskanci "mummunan" cin zarafi na launin fata da jima'i, sun magance matsanancin magoya baya masu guba, kuma sun sami barazanar kisa. Lara, Ba’amurkiya haifaffiyar Connecticut mai asalin Tamil Indiya, ta shaida wa BBC cewa an ba da rahoton ta ga ICE bisa ƙarya, yayin da Sophia, wadda 'yar Filipina-Amurka ce, ta bayyana cewa danginsu sun sami kalamai na ƙiyayya. Manon, wadda ke da asalin Swiss-Ghanaian, ta kira abin da ya faru "tsoratarwa a hankali."
Miley Cyrus, Taylor Swift da sauransu suna jinjinawa Dolly Parton: 'Gadonta zai dawwama' Karanta ƙari
Kamar Pussycat Dolls, Fifth Harmony, da sauran ƙungiyoyin 'yan mata da suka gabace su, Katseye ta fuskanci tarin jita-jita game da rashin jituwa a cikin ƙungiyar. An raba bidiyon da aka gyara a hanyar da ba ta dace ba na 'yan matan a kafofin sada zumunta a matsayin hujjar rikici tsakanin membobin. Wasu ma sun sa 'yan matan su yi gaba da juna. "Mutane suna ganin mu a matsayin mata da za a tantance. Za su yi mana daraja bisa kyawunmu, ƙwarewar waƙa, rawa, sannan su tara shi su ba mu kashi. Wannan abin ban tsoro ne," in ji Lara.
Tsammanin da magoya baya ke da shi game da masu fasaha yana nauyi a kan Katseye, amma wannan ba sabon abu ba ne a pop. "Yayin da dangantakar dijital ta zama mafi kusanci, yana iya zama mafi rikitarwa don kiyaye iyakoki," in ji Bennett. "Domin magoya baya za su iya saka lokaci mai yawa da ƙarfin zuciya a cikin mai fasaha, wannan na iya haifar da tsammanin game da samun dama da amsawa."
Sauran binciken jama'a game da ƙungiyar sun kasance masu duhu. A watan Fabrairu, ƙungiyar ta sanar da cewa Manon tana ɗaukar hutu na ɗan lokaci don "mayar da hankali kan lafiyarta da jin daɗinta," wanda ya bar ƙungiyar ta yi wasa a Coachella a matsayin ƙungiyar mutane biyar. Ba da daɗewa ba, ta cire nassoshi game da Katseye daga bayanin Instagram dinta.
Katseye tana gaishe da magoya baya da suka taru don wasan su na Today show. Hoton: Lev Radin/Shutterstock
A watan Agusta, 'yan watanni kadan bayan Manon ta ja da baya, Hybe ta sanar da cewa Sophia ma tana hutu don "lafiyar kwakwalwarta da jin daɗinta," wanda ya sake jefa inuwar rashin tabbas kan ƙungiyar da alama tana raguwa. Ba a sani ba ko za ta dawo a lokaci don shiga tare da abokan ƙungiyarta a rangadin duniya na Wildworld a watan Satumba. A halin yanzu, membobin da ke aiki sun bayyana goyon bayansu ga abokan ƙungiyarsu biyu a cikin ayyukan talla da bayyanuwa na kwanan nan.
Bennett ta ce "yanayin shiga cikin ƙirƙirar Katseye" yana sa dangantakarsu da magoya baya ta zama mai rikitarwa. "Idan magoya baya sun zaɓa, sun tallata, sun kare, kuma sun taimaka wajen tsara ƙirƙirar ƙungiyar, za su iya jin cewa suna da hannu na gaske a cikin abin da ke faruwa da ita. Wannan na iya zama abu mai kyau sosai, yana haifar da ƙaƙƙarfan ji na aminci da saka hannun jari a cikin ƙungiyar. A lokaci guda, magoya baya na iya jin cewa saka hannun jari nasu yana ba su sha'awa ta musamman don tambaya ko tattauna shawarwari game da [ƙungiyar]."
'Ina jin kamar ina cikin yaƙi': shin muna rasa yaƙin da ake yi da kiɗan da injina ke yi? Karanta ƙari
Hanyar Katseye ta kasance haka. Ya zuwa yanzu, sun sami nasarar shawo kan hutawa, rikice-rikice, da jita-jita na rashin muhimmanci. An fitar da Wild a ranar 14 ga Agusta, babbar nasara ce. EP ɗin ya kai lamba 1 a Billboard 200, yana kafa sabon rikodin don mafi girman makon yawo ta ƙungiyar 'yan mata. Har ila yau, ita ce mafi girman farkon fitowar ƙungiyar 'yan mata a Amurka tun daga kundin 2008 na Danity Kane Welcome to the Dollhouse, kuma ita ce kundin lamba 1 na huɗu ta ƙungiyar 'yan mata a wannan shekaru goma, bayan fitowar K-pop kamar Born Pink na Blackpink, EP na biyu na NewJeans Get Up, da With You-th na Twice.
Duk da rikodin sayarwa, masu suka ba su sha'awar ayyukan ƙungiyar na kwanan nan ba. Vulture ya kwatanta Wild a matsayin "yaƙi tsakanin pop mai ɗaci … da waƙoƙin da aka yi da gangan na matasa," yayin da Pitchfork ya watsar da waƙoƙinsa a matsayin "marasa ƙima." Wataƙila wannan alama ce ta halin tawaye na Gen Z pop, amma Katseye ta ƙi yin wani salon guda ɗaya – ko da yake yana da kyau ko mara kyau. Lokacin da EP ɗin ya yi nasara, yana yin nasara sosai: "Pinky Up," wanda ya biyo bayan "Gnarly" wanda ya haifar da ra'ayi daban-daban, wani abin farin ciki ne na techno-pop mai bugun zuciya. An rubuta shi tare da Ed Sheeran, "Animal" waƙa ce mai dacewa da rediyo wadda ke tunawa da pop na farkon 2010s. Abin baƙin ciki, ɗaya daga cikin mafi kyawun waƙoƙin EP ɗin, "Unloveu," ana samunsa ne kawai a CD na jiki na Target. Lara ta rubuta shi, waƙar tana nuna muryar kowane memba yayin da suke haɗa muryoyinsu game da ci gaba daga dangantaka mai guba. Yana nuna abin da Katseye za ta iya cimma idan an ba da fifiko ga gudummawar fasaha da muryoyinsu fiye da raye-rayen da suka yaɗu da yarjejeniyoyin talla.
Wild rashin daidaituwar sauti da canza salon koyaushe yana sa sauraro ya zama mara daidaituwa. Har ila yau, ya yi gajere a lokutan solo masu ban sha'awa, tare da muryoyin 'yan matan sau da yawa suna haɗuwa cikin sauti mai kyau amma mai ban takaici. "Bel Air," waƙar da ba a fitar ba daga Charli XCX mai shekaru 13, tana jin annashuwa sosai har ta zama kamar demo marar inganci fiye da asali. Sannan akwai "Hootie Frutti." Wannan waƙar Brazilian funk ita ce mafi yawan raba ra'ayi a cikin EP ɗin – wasu suna son nishaɗin da ke cikinta, yayin da wasu ke sukar bidiyon kiɗan da ke cike da jima'i wanda ya cika da tallace-tallace na ban dariya. (Manon da Sophia na iya zama a hutu, amma Tic Tacs masu ɗanɗanon lemu ba shakka ba su a hutu ba.)
A cikin jerin haɗin gwiwar talla da tallace-tallace masu ɗimbin yawa, magoya baya suna damuwa cewa ana yi wa Katseye aiki fiye da ƙarfi. Wataƙila haka ne. Wakilan ƙungiyar ba su amsa buƙatun Guardian na yin sharhi ba. K-pop ta daɗe tana fuskantar suka game da jadawalin da ya shahara da tsananinsa, kuma masana'antar pop ta Yamma ba ta fi kyau ba, musamman idan aka yi la'akari da matsin lamba kan mata masu fasaha. Haɗe da hutawa daban-daban da suka shafi lafiya da rikice-rikicen jama'a, akwai gajimare na shakku a kan jadawalin ƙungiyar mara tsayawa. A cikin makonni biyu kacal da suka gabata, sun yi wasa a kyautar Disney Legends, sun bayyana a Today Show da Tonight Show, sun buga wani taron Spotify mai suna Klub Katseye, sun sanya hannu a CD a Hot Topic da Barnes & Noble, kuma sun jagoranci wani bikin kiɗa.
Ƙarfin Katseye na samun nasara mai ɗorewa a pop na yau da kullun ba shakka ne. A matsayin ƙungiyar pop ta duniya ta yau, magoya baya suna yaba musu don amincinsu, halayensu masu haske da bambanci – suna ɗaukar halin da ke nuna 'yan uwantaka ta zamani a cikin duk ɗimbin rikice-rikicenta da kyautatawa – da kuma bikin bambancin al'adu da dijital. Amma wani abu yana jin ba zai dawwama ba. Yayin da masana'antar pop ke da alama tana buƙatar ci gaba da ƙarfi ko da yaya, ayyukan Katseye masu gajiyarwa, haɗe da matsanancin binciken jama'a, na iya zama cutarwa a cikin dogon lokaci. Aiki na yau da kullun na iya hana ƙungiyar ƙirƙirar ainihin hotonsu da hangen nesa na fasaha da gangan – duka biyun mahimmanci don gina gadon kiɗa wanda ya wuce abubuwan da suka shuɗe.
Lokaci zai nuna ko yawan bayyanar ƙungiyar a yanzu sakamako ne na halitta na sha'awar da suka cancanci, ko kuma alama ce ta wani babban tsari mai matsala wanda ke ɗaukar taurarin pop a matsayin kayayyaki. Wataƙila da zarar tallan Wild ya ƙare, ƙungiyar za ta amfana idan ta ɗan ja da baya. Ana buƙatar sake kimantawa tare don sanin menene manufofin fasaha na Katseye fiye da kawai yin yaɗuwa. Waɗannan ƙwararrun masu yin wasan kwaikwayo sun cancanci hakan.
Tambayoyin da ake yawan yi
Anan akwai jerin tambayoyin da ake yawan yi game da haɓakar Katseye da rushewar ciki a cikin sautin sha'awa na halitta
Gabaɗaya Haɓaka
Q Jira, wanene Katseye? Ina jin na ji sunan amma ban tabbata ba
A Katseye ƙungiyar 'yan mata ce ta duniya da aka ƙirƙira ta hanyar shirin Netflix mai suna Dream Academy a ƙarshen 2024. HYBE da Geffen Records ne suka ƙirƙira su. An tsara su don zama babbar ƙungiyar 'yan mata a duniya tun daga rana ta farko.
Q Ta yaya suka girma haka da sauri
A Hadari ne cikakke Suna da ƙarfin tallan HYBE a bayansu, shirin gaskiya mai jan hankali wanda ya gina babban rukunin magoya baya masu aminci kafin ma su fara fitowa, da kuma waƙar da ta yi yaɗuwa a TikTok. Har ila yau, suna da jerin membobi daga ƙasashe daban-daban waɗanda suka jawo hankalin masu sauraro na duniya.
Q Menene waƙarsu ta farko kuma me yasa ta zama babbar al'amari
A Waƙarsu ta farko ita ce Debut amma ainihin abin da ya canza komai shine waƙarsu ta biyu Touch. Waƙa ce mai jan hankali da motsa zuciya wadda ta yi yaɗuwa, ta kai ga jadawalin Billboard Global kuma ta sa su zama sanannu a cikin kewayen K-pop da pop na Yamma kusan nan take.
Q Menene ya bambanta su da sauran ƙungiyoyin 'yan mata
A Ƙungiya ce ta duniya, ba kawai ƙungiyar K-pop ba. Suna da membobi daga Amurka, Philippines, Koriya ta Kudu, Switzerland, da Sweden. Suna rera waƙa da Ingilishi, suna tallata sosai a Amurka, kuma suna da sautin pop/R&B na Yamma, duk da haka suna da horo mai tsanani da ƙwarewar wasan kwaikwayo na ƙungiyar K-pop.
Rushewa Matsalolin
Q To suna da girma Me kuke nufi da suna rushewa
A A bayan fage, akwai rikici mai yawa na ciki. Membobin sun sha wahala daga yawan aiki, an ba da rahoton rikice-rikice tsakanin salon gudanarwa na Koriya da Amurka, kuma matsanancin matsin lamba na shaharar da suka samu kwatsam ya haifar da yanayi mai guba. Jita-jita na cewa an fitar da wata memba sun fara yaɗuwa.
Q Shin kawai gajiya ne ko akwai ainihin rikici
