Tallace-tallacen Lidl a Burtaniya ya haura 10% zuwa sama da £13bn a wannan shekara, yayin da masu siyayya suka nemi nama, 'ya'yan itace, da kayan lambu masu rahusa kuma suka sayi ƙari daga jerin Deluxe ɗinsa. Ribar kafin haraji a reshen Burtaniya na babban kanti mallakar Jamus ya ƙaru 30% zuwa £245.5m a shekarar da ta ƙare a watan Fabrairu, daga £156.8m a shekarar da ta gabata. Masu siyayya sun juya zuwa shagunan rangwame kamar Lidl yayin da hauhawar farashin abinci ya ƙaru, inda farashin cikin shago ya haura zuwa adadin shekara-shekara na 1.5% a watan Agusta, daga 0.9% a watan Yuli. Hauhawa kan kayan amfani sabo ya kasance mai girma a 3%. Lidl ya ce ya kashe £315m kan rage farashi da tallace-tallace kamar samfurinsa na "zaɓi na mako", yayin da ƙarin masu siyayya suka zaɓi jerin abinci na Deluxe mai daraja. "Tallace-tallacen Deluxe sun haura 12% yayin da ƙarin gidaje ke cin abinci a gida maimakon waje," in ji Ryan McDonnell, babban jami'in Lidl GB. "Abokan ciniki suna neman haɓaka matsayi da jin daɗin kansu a gida." A wannan shekara Lidl ya wuce Morrisons ya zama babban ɗan kasuwa na biyar mafi girma a Burtaniya, inda kaso na kasuwa ya kai 8.6% a cikin makonni 12 zuwa 17 ga Mayu, bisa ga alkaluma daga masu nazarin kasuwa Worldpanel by Numerator. Wannan ya kwatanta da kaso na 8.3% na Morrisons, wanda ya ƙara tallace-tallacensa da kawai 1.3% idan aka kwatanta da shekarar da ta gabata. Aldi da Lidl sun yi girma cikin sauri, wani ɓangare saboda ƙarancin aiki a Asda da Morrisons bayan an saye su duka a cikin yarjejeniyoyin jarin sirri masu cike da bashi. Duk da haka, haɓakar Aldi ya ragu kwanan nan yayin da Tesco da Sainsbury's suka bayar da ƙarin tanadi ta hanyar shirye-shiryen aminci da jerin kayayyaki da suka dace da ɗan rangwamen Jamus kan farashi. Lidl ya ce shirin amincinsa na Lidl Plus ya yi aiki sosai, tare da ƙaruwar 23% na mahalarta a wannan shekara. Manazarci Clive Black, mataimakin shugaban a dillalin Shore Capital, ya ce wannan ya bambanta da Aldi, "inda gudanarwa ke da bayyananniyar dabara ta yi wa irin waɗannan shirye-shirye ba'a." Aldi ne kawai babban sarkar babban kanti a Burtaniya da ba ya gudanar da shirin aminci. A wannan watan shugaban Aldi UK, Giles Hurley, ya soki wasu rangwamen aminci da ya ce suna yaudarar abokan ciniki ta hanyar farawa da "farashi masu girma da ba su da gaskiya" waɗanda daga baya suka ragu. Ya gaya wa BBC News cewa rangwamen suna da amfani "lokacin da suke na gaske kuma lokacin da suke nuna ragi na gaske," amma ya soki abin da ya bayyana a matsayin ragi marasa gaskiya waɗanda "ke yaudarar abokan ciniki." Hukumar kula da gasa ta Burtaniya ta binciki shirye-shiryen farashin aminci a manyan kantuna a 2024 kuma ta gano cewa masu siyayya "kusan koyaushe suna samun tanadi na gaske."
Tambayoyin da ake yawan yi
Ga jerin tambayoyin da ake yawan yi game da haɓakar tallace-tallacen Lidl GB da aka rubuta cikin salon tattaunawa na halitta
Abubuwan Yau da Kullum
Me ya faru daidai da tallace-tallacen Lidl
Lidl GB ya ga tallace-tallacensa sun haura da fiye da 10 a wani lokaci na musamman Wannan babban tsalle ne ma'ana sun sayar da abubuwa da yawa fiye da yadda suka yi shekarar da ta gabata
Me ya sa tallace-tallacen Lidl suka yi tsalle da 10
Manyan dalilai biyu rage farashi da jerin Deluxe ɗinsu
1 Rage Farashi Lidl ya rage farashin kayan yau da kullum wanda ya jawo ƙarin masu siyayya masu neman ajiyar kuɗi
2 Jerin Deluxe Layin Deluxe ɗinsu na musamman ya zama sananne sosai Mutane suna son abinci mai kyau don bukukuwa da karshen mako ba tare da biyan farashin babban kanti ba
Menene jerin Deluxe
Layin samfuran kansu na musamman na Lidl ne Ya haɗa da abubuwa kamar cuku na musamman kyafaffen kifi pizza na musamman da giya An tsara shi don yin gasa da samfuran da suka fi tsada amma yana da ƙarancin farashi
Shin Lidl babban kanti ne na rangwame
Ee Lidl an san shi da rangwame tare da Aldi Wannan yana nufin suna mai da hankali kan kiyaye farashi ƙasa ta hanyar samun ƙaramin zaɓi na samfura galibi samfuran kansu da gudanar da shaguna cikin inganci
Dabarar Amfani
Ta yaya rage farashi ya taimaka musu su sami ƙarin kuɗi
Yana jin kamar baya amma rage farashi yawanci yana kawo ƙarin abokan ciniki Idan mutane 100 suna siyayya a shagonka kuma kana samun riba 1 akan kowanne kana samun 100 Idan ka rage farashi kuma yanzu mutane 200 suna siyayya a wurin ko da kana samun riba 50p akan kowanne kana samun 100 Lidl ya yi fare cewa ƙarin adadin masu siyayya zai biya diyya ga ƙarancin riba akan kowane abu kuma ya yi aiki
Me ya sa masu siyayya suke sha'awar jerin Deluxe
Mutane suna jin matsin rikicin tsadar rayuwa Har yanzu suna son jin daɗin kansu da abinci mai kyau amma ba sa son biyan farashin babban kanti na alatu Jerin Deluxe yana bayar da ƙwarewar alatu a farashin rangwame
Menene wannan ke nufi ga masu siyayya kamar ni
Gabaɗaya yana nufin labari mai daɗi Yana nuna cewa Lidl yana da gasa wanda ke tilasta wa sauran manyan kantuna kamar
