Tabbatar da fassarar rubutun nan daga Turanci zuwa Hausa:
Elon Musk mutum ne mai manufa. Tabbas, ana zaton ya mai da hankali kan mamaye duniyar Mars, ko wata, ko watakila—idan ka ba shi isasshen lokaci don canza manufofinsa—kawai wani dutse mai tsayi sosai. Amma a wannan bazara, wani aiki mafi gaggawa ya taso: mabiyin yaƙin neman zaɓe na farkon 2026 na yada maganganun farin kabilanci. A wannan karon, ya sa ido kan ruguza fim ɗin Christopher Nolan mai suna **The Odyssey**, wanda ya yanke shawarar cewa shine sabon ƙoƙari na "woke Hollywood" don yada ƙiyayyar kabilanci (ga fararen fata, ba shakka) da kuma lashe kyaututtukan Oscar a cikin hakan. Musk ya gaya wa jaridar kasuwanci **Variety** cewa Nolan yana "yi wa kabarin Homer fitsari," yana nufin marubucin waƙar almara da fim ɗin ya dogara a kai.
**The Odyssey**: ayyuka masu ban mamaki, sihiri mai duhu, da fitowar dabbar dolphin – tattauna tare da bayyana abubuwan mamaki
Kara karantawa
Yayin da matakan ƙarshe na yaƙin neman tallata fim ɗin ke ƙaruwa, Musk ya buga saƙonni da dama a kan dandalin sa na zamantakewa, yana korafin zaɓen Lupita Nyong'o (mace Baƙar fata) da Elliot Page (mutumin da ya canza jinsi). Ya kan yada labaran ƙarya cewa an yi zaɓen ne kawai don cika sabbin buƙatun Oscar. (Kamar yadda aka bayyana a nan, waɗannan sabbin dokokin bambancin Oscar suna da sassauƙa sosai kuma galibi ana cika su ta hanyar shirye-shiryen ɗakin studio waɗanda ba su da alaƙa da zaɓen. **The Odyssey** bai buƙaci ɗaukar Nyong'o wanda ya lashe Oscar don ya cancanci kyaututtuka ba.) Musk na iya zama mutum mai rarraba ra'ayi a mafi kyawun yanayi, kuma manyan sassan jama'a ba sa ɗaukarsa da muhimmanci. Amma har yanzu yana da isasshen hankali da sha'awa daga wasu tsiraru masu surutu, wanda ya sa asusun kan layi da yawa suka fara maimaita rashin fahimtarsa game da Hollywood da **The Odyssey**. Yawancinsu sun mayar da hankali kan fim ɗin 2004 **Troy**—wanda bangaren dama na kafofin zamantakewa ba zato ba tsammani suka yanke shawarar cewa babban aiki ne mai ƙauna, duk da cewa ya fi karkatar da waƙar almara ta Homer **The Iliad** sosai.
Wannan labari yana da ƙarshe wanda ya fi tsinkaya fiye da faɗuwar roka mai alamar Musk: bayan makonni ko watanni na fushin dama game da rashin zaɓen ƴan wasan Girka duka don fim ɗin da ya ƙunshi dodon mai ido ɗaya, dodon teku, da mayya da ke mayar da maza zuwa alade, **The Odyssey** ya zama ɗayan manyan nasarorin bazara. Ya riga ya samu sama da dala miliyan 260 kuma yana kan hanyar da zai wuce **Troy** idan aka daidaita da hauhawar farashi. (A cikin dala marasa daidaitawa, ya riga ya samu fiye da haka a Amurka.) Kiran "tafi woke, taɓa yin asara" ya nutse a cikin buƙatar ganin haɗin Nolan na tsohon salon Hollywood tare da yin fim, gyara, da kuma zaɓen da ba na al'ada ba.
Yana da sauƙi a nuna cewa duk wani hasashen mutuwa game da makomar **The Odyssey** ya yi watsi da jerin abubuwa da yawa. Waɗannan sun haɗa da, amma ba'a iyakance ga: mai yiwuwa mafi shaharar daraktan fim da ke aiki a yau; ƴan wasa da yawa masu manyan sunaye a cikin tsararraki da kabilu; gaskiyar cewa zaɓen wasu ƴan wasa marasa farin fata ba ya nuna "bambancin da aka tilasta" sosai yayin da uku daga cikin manyan taurari su ne Matt Damon, Anne Hathaway, da Tom Holland; da kuma, a mako kafin fitowar, sake dubawa masu kyau.
Zai kuma zama mai sauƙi, ko da yake yana ɗan nuna girman kai, a nuna cewa ga masu kallo na gaba ɗaya, masu sukar fim ɗin da ake zaton "woke" suna aiki a matsayin ma'auni mai ƙarfi ga yaƙin neman zaɓe na anti-woke. Shi ya sa **The Odyssey** (kashi 95 na sake dubawa masu kyau a Rotten Tomatoes) ya kasance ba ya shafar rigima, ko da gaske ce ko kuma hasashe, yayin da wasu makasudin dama kamar **Supergirl** (kashi 53 na sake dubawa masu kyau), wanda aka soki saboda tauraruwarsa ta yarda da wahalhalun zama mace, ko **Snow White** (kashi 39 na sake dubawa masu kyau), wanda aka soki saboda tauraruwarsa ta kasance mai haɗaɗɗiyar kabila kuma ba ta nuna girmamawa ga tushen labarin ba, sun sami rauni sosai.
Wataƙila akwai wasu gaskiya a cikin hakan, ko da yake yana iya zama ƙasa da alaƙa da masu suka kuma fiye da fifikon goyon bayan masu nasara. Hayaniyar kan layi da ke shafar fina-finai fiye da kowane lokaci ba ta da yawa game da wokeness kamar yadda take game da matsayin fim ɗin da ake gani. Fim kamar **The Odyssey** ko **Obsession** yana yin fiye da yadda ake tsammani, wanda ke haifar da ƙarin hayaniya game da nasararsa, yana kaiwa ga sakamako mafi kyau. A gefe guda, fim kamar **Supergirl** na iya zama mai lakabin gazawa da zarar lambobin farko na akwatin kudi suka fito—ainihin, kimanin sa'o'i 12 bayan fitowar sa.
Duk da haka, mayaƙan al'ada suna son yin iƙirarin nasara a duk inda za su iya. Suna nuna fina-finai kamar **Supergirl** ko **Snow White** a matsayin hujjar cewa masu kallo ba sa son mata a matsayin jarumai, ko gimbiya waɗanda ba farare ba, ko duk wani ra'ayi na gaba ɗaya da za su iya fitar da shi. Amma wannan baƙin ciki ba koyaushe yana ba da cikakken labari ba. Misali, bayan buɗewar makon **Snow White**, jaridar kasuwanci ta Hollywood **Deadline**—ba ainihin mabiyin hagu ba—ta duba sosai akwatin kudin fim ɗin. Ya zama cewa, idan aka kwatanta da rabon 63-37 na yau da kullun tsakanin gundumomin "blue" da "red" don siyar da tikitin fina-finai na iyali, **Snow White** yana da rabon 60-40, ma'ana ya yi fiye da matsakaici a yankunan red. Lambobinsa marasa kyau ba su da alaƙa da siyasa sosai. "Babu wani katanga na gidan wasan kwaikwayo na red saboda duk wani rigima da ake gani game da **Snow White**," in ji manazarci Steve Buck ga **Deadline** a lokacin.
[Hoto: Margot Robbie a cikin **Barbie**. Hoto: Godiya ga Warner Bros. Pictures/AP]
Ko da wasu daga cikin manyan lokutan "na gaya muku" na wannan rukuni ba su daɗe da riƙe gaskiya ba. Shekaru goma da suka wuce, lambobin matsakaici na sake farfado da **Ghostbusters** na mata duka ya haifar da rashin ci gaba, mayaƙan al'ada na dama suna shelanta nasara, da kuma komawa kan zane don mabiyi mai girmamawa, **Ghostbusters: Afterlife** na 2021. Sakamakon? Ƙarin dala miliyan 1.1 a akwatin kudi na cikin gida (don haka halartar da ba ta canza ba, watakila kaɗan kaɗan idan aka yi la'akari da shekaru biyar na hauhawar farashi) da raguwa kaɗan a duniya, don ƙaramin raguwa gaba ɗaya. Mabiyi na 2024 ya yi kusan daidai. Wataƙila waɗannan lambobin kusan daidai suna nuna matakin sha'awar tushe na sabon fim ɗin **Ghostbusters**, maimakon hukunci game da mata a cikin farautar fatalwa. Bayan haka, fina-finai kamar **Barbie**, **Superman**, **Wicked**, da **Sinners**—duk waɗanda suka fuskanci nau'ikan gunaguni na dama game da "wokeness"—sun kasance manyan nasarori a cikin 'yan shekarun nan. Kuma wannan ba kawai game da zanga-zangar dama ba ne. **Scream 7** ya haifar da hayaniyar kan layi mai fushi daga hagu game da kauracewa saboda an kori Melissa Barrera, tauraruwar fina-finai biyu da suka gabata, saboda ta yi magana game da wahalar Falasdinu a hannun Isra'ila. Hakan bai shafi sakamakon duniya ba, yayin da fim ɗin ya zama mafi girma a cikin **Scream** har yanzu (kuma ba tare da taimakon sake dubawa masu kyau don ƙara haɓaka shi ba).
[Jima'i, gadaje, da kisa masu ban tsoro: abin da Christopher Nolan's **The Odyssey** ya canza, ya ƙirƙira—kuma ya bar shi. Kara karantawa]
Tabbas, waɗannan har yanzu fina-finai ne guda ɗaya. Amma bincike mai faɗi kuma yana nuna cewa masu kallo ba su da matukar jin haushin ƴan wasa daban-daban—kuma suna iya sha'awar su. A farkon wannan shekara, rahoton bambancin Hollywood na shekara-shekara na UCLA ya gano cewa fina-finai masu ƴan wasa da kashi 40 zuwa 50 na Baƙi, 'Yan asalin, da mutane masu launi (BIPOC wanda dama ke tsoro) suna da mafi girman matsakaicin akwatin kudi na cikin gida da duniya. Wannan ya dace da gaskiyar cewa kusan kashi 45 na yawan jama'ar Amurka BIPOC ne. Haka yake a rahoton shekarar da ta gabata. Ainihin, yana da wuya a sami tabbataccen shaida cewa mutane suna guje wa fina-finai saboda "wokeness." Ba ya zama wani abu da yawancin mutane na yau da kullun suke tunani akai.
Babu ɗayan wannan da zai dakatar da guguwar fushi ta gaba ta dama wacce aka ƙirƙira ta wani ɓangare, kuma ta ruɗe ta wani ɓangare. Ya kamata mu fi kyau a yi watsi da shi yanzu, amma idan aka yi la'akari da asalinsa na gefe, mutane kamar Elon Musk suna da matsayi mai kyau don ƙara shi cikin ciyarwarmu, ko da yaya ƙananan mutane yake wakilta. A halin yanzu, masu son "faɗa gaskiya" kamar YouTuber Critical Drinker za su koma yin kamar suna nazarin fina-finai kawai. Suna nazarin al'ada maimakon ƙoƙarin tada fushi game da ɗan wasan Baƙar fata wanda ya lashe Oscar yana wasa da kyakkyawan hali. Yanayin zai ji kamar Circe (Samantha Morton) a hankali tana mayar da mutanen Odysseus zuwa mutane bayan ta mayar da su zuwa alade masu gunaguni. "Ku koma ga ɓoyayyenku," ta ce a hankali, tana nufin siffar su ta mutum. Amma watakila bayan wannan "woke" sigar **The Odyssey** ta zama babban nasara, waɗannan ɓoyayyun za su yi ɗan wuya a ci gaba da su.
**Tambayoyi da Aka Yi Yawa**
Anan akwai jerin tambayoyi game da batun "Go woke get rich: why rightwing hate campaigns dont hurt box office sales"
**Tambayoyi na Matakin Farko**
1. **Menene "go woke" ke nufi a wannan mahallin?**
Yana nufin fina-finai ko shirye-shirye sun haɗa da ƴan wasa daban-daban, jigogin zamantakewa masu ci gaba, ko labaran da ke ƙalubalantar al'ada.
2. **To, waɗannan fina-finai suna samun kuɗi ne?**
Ee, da yawa suna yi. Fina-finai kamar *Barbie*, *Black Panther*, da *Captain Marvel* sun samu sama da dala biliyan ɗaya kowanne duk da fuskantar suka daga wasu ƙungiyoyin masu ra'ayin mazan jiya.
3. **Yaƙin neman ƙiyayya ba ya cutar da siyar da tikitin?**
Ba yawanci ba. Yaƙin neman ƙiyayya sau da yawa yana komawa baya ta hanyar samar da talla kyauta, tada sha'awa, da tara masu kallo don tallafawa fim ɗin saboda ƙin yarda.
4. **Me yasa wasu mutane ke tunanin fina-finai masu "woke" suna faduwa?**
Masu suka suna nuna wasu ƴan gazawa masu girma kuma suna zargin wokeness. Amma bayanan akwatin kudi sun nuna cewa mummunan labari ko talla mara kyau—ba bambancin ba—shine ainihin dalili.
5. **Menene yaƙin neman ƙiyayya na dama?**
Ƙoƙari ne na kan layi da aka tsara daga masu fafutuka ko kafofin watsa labarai masu ra'ayin mazan jiya don sake duba-bom, kauracewa, ko yada maganganu marasa kyau game da fim ɗin da suke ganin ya ci gaba sosai.
**Tambayoyi na Matakin Tsaka-tsaki**
6. **Ta yaya yaƙin neman ƙiyayya ke taimaka wa siyar da akwatin kudi?**
Yana haifar da Tasirin Streisand: yawan mutane da suke ƙoƙarin danne ko kai hari ga wani abu, yawan hankalin da yake samu. Masu kallo masu sha'awar suna zuwa ganin fim ɗin don yanke shawara da kansu.
7. **Za ka iya ba da misali na musamman na fim ɗin da ya ci gaba daga fushin jama'a?**
*Barbie*: Masu sukar dama sun kira shi mai adawa da maza da kuma shara mai woke. Rigimar ta haifar da tattaunawa mai yawa kuma fim ɗin ya samu sama da dala biliyan 1.4 a duniya.
8. **Akwai fina-finai da suka fadi duk da kasancewa "woke"?**
Ee, *The Marvels* bai yi kyau ba, amma manazarta suna zargin gajiyar jarumai, talla mara kyau, da rubutun da ba shi da tsari—ba ƴan wasa daban-daban ba. Alaka ba ita ce dalili ba.
9. **Shin yaƙin neman ƙiyayya yana aiki a wasu lokuta?**
Da wuya. Suna iya danne lambobin buɗewa idan fim ɗin ya riga ya yi rauni, amma da wuya su kashe shi.
